An inspirtional Doe Deere

Doe Deere started out in Russia. Like many girls and boys from controlling countries, she dreamed of one day coming to America and making a name for herself in the world. She had always adored fashion and make up products. Her admiration inspired her to daydream about her fashionable ideas. Her mother, in fact, had the same dream to come to America and start a new future. So when her mother saved up enough money to leave Russia, they set out for New York City. Upon arriving in New York, they were so excited to get to work on their goals and dreams for their future. However, it was not ...

Doe Deere and her Personal Immigration Story

Doe Deere, the founder of the Lime Crime makeup brand and of the Poppyangeloff fashion brand, has recently written about her experiences as an immigrant who traveled to live in the United States. Published on Entrepreneur.com, Deere discusses how America will always be considered great to her. Born in Izhevsk, Russia with the name Xenia Vorotova, Deere would often dream of a life in United States. At the age of 17, Deere moved to the United States with her mother and younger sister. The family was hoping to find a better life. Their destination was New York City, a place many immigrants sought out as a change to “make it”. ...

Fabletics: Listening To Their Consumers To Succeed

In our world of technology, it is as simple as a click of a button to research products and brands that we as consumers have an interest in learning more about. More and more consumers are looking at reviews from other consumers to make sure the product they are looking to purchase is going to be satisfactory. Consumers are not paying attention or trusting other forms of advertisement as much as they are trusting the product reviews section.   Fabletics is a brand that has capitalized on their product reviews. They have seen tremendous growth since the brand has added a review section to their site. It is a smart ...